LeBron James has made a decision. He finally joined Twitter on Tuesday afternoon, as announced by former Wake Forest star Chris Paul (@oneandonlycp3). As I write this, LeBron (@KingJames) only has three tweets, but he is well over 250,000 followers. When I heard about the account, I thought that he may announce his signing decision via the social networking website, but a rep for him later denied that idea.

Even so, the world of NBA free agency has still been like no other in its history due to the caliber of the players available and the prominence of social media.

Dwyane Wade and Chris Bosh – who are each making a documentary about the free agency process – have tweeted details throughout the free agency period. Bosh delivered news on what teams he met with and uploaded a picture of going to dinner with Wade during free agency, while hinting that someone (implying LeBron) was missing. ESPN reported on this.

Wade has not been as active on Twitter and said that on June 18 he would be on a hiatus until free agency was over; however, he followed that message with three tweets and officially broke his “silence” on July 2. And even though Wade announced his decision to sign with the Heat in a TV interview on SportsCenter with Bosh, he still posted the following later and utilized YouTube: “Message to Miami Heat fans…. http://fb.me/EFxOIozO.”

In another example, Amare Stoudemire (@Amareisreal) used his page to say goodbye and thanks to all his Phoenix Suns fans because he had chosen to leave for the New York Knicks.

Even ranks of NBA management – personnel that usually stay pretty quiet or reserved during free agency until someone signs on the dotted line – have been involved with social media. For example, Daryl Morey (@dmorey), the Houston Rockets general manager, tweeted about his meeting with Bosh and also later encouraged Rockets fans to send “we want you back” tweets to two of their players that are free agents.

Certainly in an increasingly-social-media-inundated world, I can see more scenarios happening where players break their own news before media outlets can get the scoop via their own reporting. Rising star Kevin Durant (@KDthunderup) certainly beat reporters to the punch by announcing that he had agreed to a five-year extension with the Oklahoma City Thunder, which would prevent him from becoming a free agent next summer. His tweet was then reported by ESPN, among others.

One of the biggest tweets though came from LeBron in which he guided people to his website and officially confirmed reported rumors of how he would be announcing his decision, which brings me to my next point of discussion.

By now you know that LeBron and his management team have set up a one-hour TV special to be televised on ESPN at 9 p.m. EST tonight. The show is called “The Decision” and frankly the name – let alone the concept of having a show to announce where he is headed, which no one has ever done before – comes off as arrogant. Dwyane Wade and Chris Bosh did announce their decision to play together on SportsCenter, but it was not well-planned and hyped beforehand. Those two and several other big-name players were available this summer, but LeBron’s show is not called “A Decision,” it is called “The Decision” as if no one else matters.

But let’s be honest, we all know that LeBron has a big ego; he has a tattoo on his back that says “Chosen 1.” Last summer Nike confiscated (although later released) video footage of LeBron being dunked on at his camp after talking to LeBron. His nickname is “King James” and he uses that to refer to himself e.g. his twitter domain. Now in my opinion he is a terrific player, but you can hardly be the “king” when you have not won a single championship.

All of these things point to being self-centered, but then there’s a twist that may get lost in all of the hoopla. LeBron’s management wanted to be able to sell sponsorship on the show to benefit the Boys and Girls Club of America. Therefore, I have to wonder if his ego drove the creation of the show or if he simply saw an opportunity to help a charity that he cares about. Regardless of his true intention, I know two things: First, I am all for a TV show that gives back. Second, since several teams believe that they have a shot at getting LeBron, it seems clear to me that if he makes them wait as long as the rest of the world to know what he is doing, he is going to tick off and alienate some teams’ brass and their fans – with Cleveland being the most vulnerable.

Beyond the motivation for the show though, I have to wonder: why does the special have to be an hour when 30 minutes would suffice? LeBron reportedly will announce his decision within the first 10 minutes of the show so why is the show so long? Is it to raise more money for charity? Does he want that much attention? Did ESPN dictate the longer time slot?

Here is a scenario where an hour would be logistically necessary: LeBron knows he is going to the Miami Heat to play with Dwyane Wade and Chris Bosh, and Wade and Bosh will be involved in the show in some way. Perhaps they will show up in person, which I think would get leaked before 9 p.m., or (if LeBron is really dedicated to keeping the surprise) he will have his future teammates appear via satellite. This scenario of creating a three-star monster team would be fit for primetime TV and a one-hour slot unlike any other decision that he could make. Therefore, I think that this serves as more evidence that LeBron is not going to pass up on the opportunity to team up with two of his good friends, and will sign with Miami as I predicted in my previous blog before free agency started. (Note: I do not have a prediction for a jersey number. No. 23 is retired in Miami in honor of the greatness of Michael Jordan and No. 6 – the number LeBron was going to switch to – is taken by Mario Chalmers and I do not believe NBA rules will allow him to change it because he has not been with the Heat or in the league long enough.)

Regardless of where he plans to sign, I will certainly watch the special and it will be interesting to see if the secret gets out – maybe even via Twitter – beforehand.

– Gaither Jones